Privacy Policy


Effective Date: 10/25/2017

This Privacy Statement describes the types of information Vi Inc. (“Vi”, “we”, “our” or “us”) collects from and about you when you visit our websites, such as (each a “Site”), use our mobile applications (each an “App”), or use our devices (each a “Device”).  Our Sites, Apps, and Devices may be designed to work together, and they are collectively the “Services.” This Privacy Statement also explains how Vi may use and disclose such information, as well as your ability to control certain uses of it.

By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Statement.  If you do not, please do not use the Services.  


Vi collects personal and personally identifiable information from you when you choose to share it with us.  This may include when you use our Services, create an online account with us, make a purchase, request information from us, sign up for newsletters or our email list, participate in a survey or promotion, or otherwise contact us.  The personal information we collect may include your name, address, email address, telephone number, photo, geolocation, biometric information such as heart rate data, audio and voice recording, username, date of birth and, if you make a purchase from us, a credit/debit card number or other financial information.  

On Our Site and App. We may use cookies, log files, or other similar technologies (collectively, "cookies") to collect certain information about visitors to our Site and App and interactions with our emails and online or mobile advertisements, and to allow Vi to keep track of analytics and certain statistical information which enables Vi to improve its Services and provide you with more relevant content and advertising on our Services and other sites.  

For example, we may automatically collect certain information from you, including but not limited to your health and performance information, browser type, device type, operating system, unique device identifier of any of your computer(s) or device(s) that are used to access the Services, software version, Internet Protocol (“IP”) address, phone model, phone operating system, and the domain name from which you accessed the Services.  Data collected by the Device may be stored on the Services (including such as your health and performance information).  We also may collect other information about your use of the Services, including the route and location of your workouts, performance data, date and time you visit the Services, the areas or pages of the Services that you visit, the amount of time you spend viewing or using the Services, the number of times you return to the Services, other click-stream or Site / App usage data, emails that you open, forward or click-through to our Services, websites you visit prior to or after you arrive on our Site and other sites that you may visit.  Additional information about the cookies used on the Services is available below.

Workout Performance Data Collected Through our Device.  We may collect your performance information when you use the Device.  This may include your workout data, calories burned, distances ranrun, step rate, cadence, speed, and heartrate.  You have the ability to control whether this information is collected through the settings in the App or on your mobile phone.  We may also collect the Device serial number, MAC address or other unique identifiers when you pair the Device with the App.

From Social Media and Other Sources.  We obtain information about you from social networks and other apps or services if you use them to connect, or create an account, with us.  This information includes:





Music Library:


If we receive your contact details from these third party sources, we may use them to send you information about our products and services. You will always have the opportunity to opt out of, or unsubscribe from, receiving these communications.

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site, App and Device, and from third party sources, such as social media accounts and music services, in order to enhance the Services.  .


Browser and System Controls. Certain parts of our Services require cookies. You may set your browser or operating system to limit certain tracking or to decline cookies, but you may not be able to use certain features on the Services. For example, if cookies are disabled you will not be able to log into the Site.  Each browser and operating system is a little different, so please check your browser or operating system’s settings or help section to learn more about how to delete or disable cookies and tracking.  We do offer the ability to opt out of our tracking services, but please note product functionality will be limited and you may not be able to use the Services.

Do Not Track and Interest-Based Advertising. Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use. Here are options to understand your choices for receiving more relevant advertising or to manage your settings:

Third Party Service Providers. We may use third party service providers to support our Services.  Some of these service providers may use technology such as cookies and log files to collect and manage information on our behalf.

Third Party Analytics and Tracking Technologies. We may use third parties’ analytics and tracking tools to better understand who is using the Services, how people are using the Services, how to improve the effectiveness of the Services and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. These tools may use technology such as cookies, log files, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the Services with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies. You can opt out of these tracking tools in your App settings.


Vi may use the information we collect from and about you for any of the following purposes:


Legal ground(s) for use

  • To allow you to register and create an account or profile, link a Device, provide the Services and personalize your overall experience

We ask your consent for some information, but other pieces of information are necessary to provide the services to you.

  • To validate, confirm, verify, deliver, install, and/or track your order

We need this information in order to provide the service to you.

  • To respond to your questions, receive your feedback, and communicate with you

If you ask us a question, you give your consent that we may use your information to answer your question.

  • To enhance your experience on the Services, including as a way to recognize you and welcome you

It is in our legitimate interest to provide the best possible service to you.

  • To develop new products or services and to conduct analysis to enhance current products and services

It is in our legitimate interest to improve and develop new services.

  • To review the usage and operations of our Services and improve our content, products, and services

It is in our legitimate interest to understand how users interact with our services so that we may improve them.

  • To provide you with customized content, targeted offers, and advertising on the Services, other websites, or via email

We ask your consent to send you promotional material and we have legitimate interests in understanding whether the material we send is effective.

  • To contact you with information, newsletters and promotional materials from Vi or on behalf of our partners and affiliates who we think can offer services and products of interest to you

We ask your consent before sending promotional material.

  • To administer promotions you enter (such as a contest or sweepstakes) or allow your participation in surveys

We ask your consent to enter into promotions, but we may be required to use your information in order to administer the contest or sweepstakes.

  • To analyze trends and statistics to better understand the aggregate characteristics of our customer base

It is in our legitimate interest to understand our customers and tailor our services to meet their needs.

  • To address problems with or protect the Services or our business

It is in our legitimate interests to ensure that our services function smoothly.

  • To use and disclose your credit/debit card information to process payments and prevent fraud

We need to use this information in order to fulfill your purchase order.

  • For any other purpose as disclosed to you at the time you provide your information

We will rely on your consent, our legitimate interests, legal requirements or contractual requirement as the case may be.



Vi may disclose the information we collect from and about you as follows:

Vi may also share aggregate information or information with direct identifiers removed with third parties for their marketing or analytics uses.


If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies which do not share the Vi name for their direct marketing purposes. To make such a request, please contact us at You must put the statement “Your California Privacy Rights” in the subject field. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.  


You may access, update, and delete certain information by adjusting your profile and settings in the Services.


In addition to the above methods, if you are accessing the Services from the European Union, you may wish to view, delete, restrict, correct or receive a copy of the personal information collected about you in a structured, machine readable format. Where we process your information with your consent, you may withdraw it at any time. You also have a right to (i) object to processing based on legitimate interests or (ii) ask from which source the personal data originate and if applicable, whether it came from publicly accessible sources. These rights may be limited in some situations – for example, where we can demonstrate that we have a legal requirement or compelling interest to process your information or where the information is protected by trade secrecy. Should you wish to exercise these rights, you may send an e-mail to []. Please indicate your country of residence in your correspondence. If you have unresolved concerns, where applicable, you may also have the right to complain to data protection authorities.